Market News That Matters

McDonald's DEI Shell Game 

McDonald's PR machine went into overdrive today, trumpeting their "brave" decision to drop DEI programs. Don't be fooled. They're keeping their diversity tracking, maintaining supplier quotas, and simply renamed their diversity office to "global inclusion." This is corporate cowardice at its finest - trying to appease conservatives while keeping their woke infrastructure intact. Americans deserve better than this bait-and-switch tactic.

Apple's Day of Reckoning Approaches 

February 25th could mark a turning point in corporate America. The National Center for Public Policy Research is forcing Apple's hand with a shareholder vote that could dismantle their discriminatory DEI policies. Apple's board is predictably circling the wagons, calling these common-sense changes "unnecessary." Remember - this is the same company that pushed CCP-style censorship and killed conservative apps. This vote is our chance to send a clear message: merit matters more than quotas.

Trump Stands for Merit 

While corporations play word games, President Trump has laid out a clear vision: eliminate discriminatory DEI programs, restore merit-based standards, and return to biological reality in gender policy. This is the leadership America needs - no hedging, no corporate doublespeak, just straight talk and common sense.

Our Take: Empty Corporate Values

Let's call this what it is: Corporate America is running scared.

McDonald's, Walmart, and John Deere spent years pushing woke policies, virtue signaling about diversity, and lecturing Americans about values. Now that the tide's turning, they're trying to have it both ways - publicly backing away from DEI while keeping their woke infrastructure in place.

Here's what they don't get: Conservative Americans aren't fooled by corporate rebranding. We see through the smoke and mirrors. When a company shows us they'll abandon their "principles" the moment the wind changes, they're showing us they never had principles to begin with.

This isn't just about DEI - it's about integrity. It's about standing firm on values regardless of which way the cultural winds blow. While these corporations play both sides, we're building a network of businesses that actually stand for something.

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