Market News That Matters

Big corporations are showing their true colors - and it’s not pretty. From Bank of America quietly backing a kids’ “Queer Youth Conference,” to Duke University rigging medical selections, to the NFL picking a halftime performer who disrespects part of the audience, values are optional.

Families, workers, and Americans deserve better. One Bison makes it easy to find businesses that actually stand for faith, family, and community - the values you can trust.

Bank of America Retreats After Backlash

Bank of America thought it could quietly back a “Queer Youth Conference” in Charlotte, NC - an event designed to push gender ideology on children, hosted by groups like Charlotte Trans Health, Welcoming Schools, and Time Out Youth.

But families noticed. After the backlash, the bank pulled its sponsorship and canceled its planned speaking slot. For now, at least, they’re stepping back.

This is what we’ve come to expect from big banks and corporations: no loyalty to families, no grounding in values. They’ll sponsor radical causes one week, and retreat the next when it threatens their image. They stand for nothing.

That’s why it’s so important to choose carefully where you bank, shop, and spend your money. If we don’t, these companies will keep using our dollars to undermine the very values we hold dear.

👉 Families don’t have to settle. Local banks and credit unions put people before politics. Read our guide on choosing a better bank here

NFL's Super Bowl Halftime Choice:

The NFL picked Bad Bunny for this year’s Super Bowl halftime show. Let’s be clear about who they chose.

Bad Bunny has shown open contempt for half of America. He boycotted U.S. venues to protest ICE. He mocked “gringos” who dared question how Latino-focused the show would be. And time after time, he’s used his platform to attack U.S. policies and the people who support them.

The Super Bowl is supposed to unite Americans. It’s one of the few traditions that still brings the country together for a moment of common ground.

Given his history, does anyone really believe Bad Bunny won’t turn halftime into a political stage? By choosing him, the NFL has sent a clear message: they’d rather divide America than celebrate what unites us.

Duke Caught Running Illegal Discrimination Schemes

Duke University just had $108 million in federal funding frozen after the Trump administration found it was running illegal racial discrimination schemes.

What happened? Duke Law Journal secretly gave minority students a hidden advantage - up to 15 extra points on a scoring rubric for simply mentioning race or holding leadership in an “affinity group.” They told students not to share this “bonus” with their peers.

This isn’t equality. This is discrimination - plain and simple. Instead of rewarding merit, hard work, and excellence, Duke punished students for the “wrong” skin color.

America should never go down this path. If the next generation of leaders is chosen by politics instead of performance, our future is in danger.

Our Take: DEI - Discrimination in Corporate Disguise

Diversity, Equity, and Inclusion. Three words corporations hide behind while practicing the exact discrimination they claim to fight.

DEI doesn't unite – it divides. It sorts people by race and gender, then tells some they're worth more than others. It rewards identity over merit, creating hiring quotas that explicitly exclude qualified candidates for having the wrong skin color. This isn't progress. It's racism with a corporate logo.

The Hypocrisy Is Stunning

The companies preaching DEI the loudest treat their workers terribly. Amazon lectures about inclusion while warehouse workers are denied basic bathroom breaks. Disney champions diversity while eliminating thousands of jobs. Tech giants tout equity scores while demanding 80-hour weeks and firing entire teams via email.

Meanwhile, that family-owned business with no DEI department? They know their employees' names and actually care when someone's family needs help.

These corporations don't care about their workers – they care about their image. DEI lets them feel virtuous while treating people as disposable.

It Hurts Everyone

Studies prove what common sense already told us: mandatory DEI training increases workplace tension and resistance. It makes life harder for everyone, including the very people it claims to help. When you tell someone they only got hired to fill a quota, you've stripped them of their dignity. When you tell someone else they can't advance because of their race, you've created justified resentment.

The Path Forward

Judge people as individuals. Hire based on ability. Promote based on performance. Treat workers like human beings, not demographic statistics.

True equality means equal opportunity, not equal outcomes. It means every person gets a fair shot based on their character and competence, not their membership in an identity group.

DEI was never about fighting discrimination – it was about rebranding it. Time to reject this divisive fraud and return to what actually works: merit, respect, and treating all people with the dignity they deserve as individuals.

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To our One Bison community

Thank you for supporting businesses that share your values. We’re committed to helping you find companies you can count on.

Your voice matters - if you have favorite products or companies that align with our mission, or if you’re looking for alternatives to any brand, just hit “reply” and tell us what’s important to you.

And if you’d like to help grow this movement, share this newsletter with friends and family.

Together, we can build a better future.

The One Bison Team